How brands Managed Online Interactions During COVID-19
In the last 2 years,the pandemic fundamentally changed the world as we know it. People were living, thinking and buying differently...
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Discover the power of hyperlocal marketing.
Today we have 1.18 billion mobile connections, 700 million Internet users, and 600 million smartphones and the country is...
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Five ways global brands can tap into the local customer
The KPMG India report considers the “new consumer” to be the one who is financially and socially conscious, tech-savvy and insightful. It deep-dives into the evolution of consumer...
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What is hyperlocal marketing?
Marketing is seeing a phenomenal shift wherein personalisation and localisation is taking a big chunk from mass cover. If you’ve ever found yourself looking for a very specific type of business...
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5 Reasons why a brand should focus on reviews
The Internet over the last year has seen a fast paced penetration across all consumer sections globally and brought a plethora of opportunities to our fingertips.
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Digitising your storefront - A digital first approach to your retail marketing.
As more and more consumers get glued to their smartphones, marketers are finding novel ways to get a share of their attention...
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